Betsson Reports Mixed First Quarter with Latin America Driving Growth

(AsiaGameHub) –   Betsson’s first-quarter 2026 performance was a blend of positives and negatives, as a small decrease in total revenue was counterbalanced by robust expansion in Latin America, solidifying the region’s status as a pivotal market.

The group’s overall revenue saw a minor decline to €285.3 million from the fourth quarter of 2025. This was mainly caused by an almost 4% drop in casino revenue globally and a mere 1% rise in sportsbook revenue compared to the first quarter of 2025. Although Betsson’s operating margin improved to 8.4% in Q1 2026, the company also reported that its B2B division’s revenues fell below projections for the prior quarter.

Revenue from Latin America surged by nearly 25%, or roughly €95 million, in the first quarter relative to the same period last year. This growth brings the region nearer in significance to Betsson’s established core markets in Central and Eastern Europe and Central Asia.

CEO Pontus Lindwall said:

Latin America trails Europe in its developmental stage, resulting in lower online gaming penetration. Nevertheless, there is ’structural growth ahead,‘ particularly in Argentina. We hold very strong market positions, especially in Argentina where we are the leader, supported by a powerful brand and reliable technology. We are optimistic.

Sponsorship deals with major football clubs, including Boca Juniors, Racing Club, and Atlético Nacional, have been instrumental in driving Betsson’s revenue growth in the area by boosting its profile in some of the world’s most avid football markets.

Anticipating a surge in user engagement and betting around the FIFA World Cup 2026, Betsson is actively preparing for the event and expects a prosperous year from its expanding Latin American operations.

In summary, the Q1 2026 figures indicate that emerging markets, particularly Latin America, are growing in importance for Betsson’s total revenue growth, helping to offset a slowdown in other segments.